Why Marketing – OurWarwick

Why Marketing

Elena Sandu | Language, Culture and Communication Contact Elena

If some of you followed my journey the last couple of months then you know that I have had the opportunity of working 3 months in a marketing environment. I will try my best to describe during this post my passion for marketing and why I think that out of all the fields in the world this is the one I was made to work in, or at least I believe resonates the most with my personality and skills.

Alongside other compulsory modules I have for this year: Quantitative Research Methods, Communication Modes, and Dissertation, for my optional modules I chose Global PR, Professional Communication and obviously IB209 Marketing, a 30 CATS wbs module taught by Dr. Laura Chamberlain that covers the fundamentals of marketing and of the relevance of marketing in practice. More details about what departments can take this module and a brief overview here: https://www2.warwick.ac.uk/services/aro/dar/quality/modules/undergraduate/ib/ib209/

Until now we only had the induction session, but I can say that I am 100% happy that I chose this module this year because it is very practical and we discuss plenty of case studies during the lecture, even if we do not have a seminar for it. I also know that it will for sure help me after graduation, which btw is only a couple months away wow!

Another advantage is that our lecturer Dr. Laura Chamberlain alongside Faye Neivens have created an unprecedented suite of events ranging from top industry speakers to skills workshops and student challenges. The WBS Marketing Insight Series will start on the 10th of October, which is today and will run weekly during the 2017-2018 academic year at our uni. Anyone from the university can book the weekly event on myadvantage and can listen to the guest speakers, as well as initiating conversations with them. The first guest of the year is Nicola Summers, Global Social Media Manager of Jaguar Land Rover and I can honestly say that I can not wait to go to the first event and learn from her and her digital expertise.

A field that is gaining in popularity lately is digital marketing. On one hand there is traditional marketing, where the communication between the target audience and the person or product happens in one direction, there are fewer interactions with the customers, uses fewer resources, hence the audience is very specific and targeted, the materials can be kept(as in hard copy of materials-newspapers), as well as the results of the marketing strategy not being easily measured, while on the other hand there is digital marketing, where the focus is instead on multi-directional communication, in which the company will actively communicate with the consumers, both talking and listening, the content is largely available to the public as a whole, dramatically increasing its scope, it is simple to measure, you can have real-time results, it provides brand development: adding value to your target audience can provide significant value and lead generation opportunities, as well as using social media channels and personalised email marketing and it is not intrusive: market segmentation and tailored marketing in terms of emails sent to the target audience. With that being said, the field that I would like to activate in is digital marketing and I am already applying for graduate positions in this field since there is not so much time left at uni.

I hope you enjoyed this quick insight into the marketing series at Warwick, my activity, and my future plans. Have a great 2017-2018 academic year Warwick mates!

Elena Sandu | Language, Culture and Communication Contact Elena

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