Term 2 Reading List: Work & Pleasure – OurWarwick

Term 2 Reading List: Work & Pleasure

Elena Sandu | Language, Culture and Communication Contact Elena

I thought that since the blog posts for March will summarise the entire term that I should introduce a new theme, unprecedented for all the blog posts that I wrote so far: the term 2 READING LIST. I will try to write about the main chapters/ ideas/ concepts that I needed information on for both uni and for leisure and the reasons behind my choices. I am quite a bookworm and I thought that I should include the leisure part as well for fun/ those that are not really into textbooks/ academic journals etc. Here is a list of the main books/ articles/ short stories that read for my dissertation(mainly about leadership and management communication strategies), Global PR, Communication Modes, Marketing, Professional Communication, Quantitative Research, sales, fashion and even classics:

1. The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success (http://www.springer.com/gb/book/9783319611723).

I really enjoyed reading this and chose to read it because I want to work in either marketing or sales, hence I needed a book to help me get more insight into the field of sales which I do have a background in.

2. Leadership and the one minute manager: increasing effectiveness through situational leadership II / Ken Blanchard, Patricia Zigarmi, Drea Zigarmi.

This updated edition of management guru Ken Blanchard’s classic work Leadership and the One Minute Manager teaches leaders the world-renowned method of developing self-reliance in those they manage: Situational Leadership® II. From Leadership and the One Minute Manager, you’ll learn why tailoring management styles to individual employees is so important; why knowing when to delegate, support or direct is critical; and how to identify the leadership style suited to a particular person. By consistently using Situational Leadership® II’s proven model and powerful techniques, leaders can develop and retain competent, committed employees. This remarkable, easy-to-follow book is a priceless guide to personalized leadership that elicits the best performance from your staff—and the best bottom line for any business (https://www.kenblanchard.com/Store/Leadership-and-the-One-Minute-Manager).

I read this book for my dissertation at the recommendation of my good friend, Perry. It is short, concise, easy to comprehend and read and is a narrative in which many examples of the situation leader are discussed.

3. The Routledge Handbook of Language and Professional Communication/ Vijay Bhatia, Stephen Bremner

The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field.

The four main sections of the Handbook cover: • Approaches to Professional Communication • Practice • Acquisition of Professional Competence • Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research.This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication (https://www.routledge.com/The-Routledge-Handbook-of-Language-and-Professional-Communication/Bhatia-Bremner/p/book/978***** *** ***).

I read this one also for my dissertation and I can truly say that handbooks should be the first thing you go through at the beginning of your year when you have no topic or idea for your dissertation. The handbook also provides ideas for future research, thus you can get inspired easily in terms of finding the gap in the literature that no one has explored yet.

4. The Bass Handbook of Leadership: Theory, Research, and Managerial Applications Hardcover/ Bernard M. Bass, Ruth Bass

For thirty-three years and through three editions, Bass & Stogdill’s Handbook of Leadership has been the indispensable bible for every serious student of leadership. Since the third edition came out in 1990, the field of leadership has expanded by an order of magnitude. This completely revised and updated fourth edition reflects the growth and changes in the study of leadership over the past seventeen years, with new chapters on transformational leadership, ethics, presidential leadership, and executive leadership. Throughout the Handbook, the contributions from cognitive social psychology and the social, political, communications, and administrative sciences have been expanded.

As in the third edition, Bernard Bass begins with a consideration of the definitions and concepts used, and a brief review of some of the better known theories. Professor Bass then focuses on the personal traits, tendencies, attributes, and values of leaders and the knowledge, intellectual competence, and technical skills required for leadership. Next, he looks at leaders’ socioemotional talents and interpersonal competencies, and the differences in these characteristics in leaders who are imbued with ideologies, especially authoritarianism, Machiavellianism, and self-aggrandizement. A fuller examination of the values, needs, and satisfactions of leaders follows, and singled out for special attention are competitiveness and the preferences for taking risks. In his chapters on personal characteristics, Bass examines the esteem that others generally accord to leaders as a consequence of the leaders’ personalities.

The many theoretical and research developments about charisma over the past thirty years are crucial and are explored here in depth. Bass has continued to develop his theory of transformational leadership and he details how it makes possible the inclusion of a much wider range of phenomena than when theory and modeling are limited to reinforcement strategies. He also details the new incarnations of transformational leadership since the last edition (http://www.simonandschuster.co.uk/books/The-Bass-Handbook-of-Leadership/Bernard-M-Bass/9781416545781).

This is another handbook and I can truly say that this one helped me a lot as well in terms of fiding the research focus for my paper and the research questions.

5. New Psycho-cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People/ Maxwell Maltz

Positive wisdom and helpful insights on how to be a successful person Happiness and success are habits. So are failure and misery. But negative habits can be changed--“a program based on one of the world’s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz’s teaching has the ring of common sense. “Psycho-Cybernetics” is the original text that defined the mind/body connection--the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve (https://www.amazon.co.uk/New-Psycho-cybernetics-Original-Science-Self-Improvement/dp/***** *** ***).

I received this book as a 22nd birthday gift from my good friend, Perry, who spoke highly of it. Me and Perry are both into psychological, personal development, wisdom, leading by example, management, communication, marketing, business related books, hence his choice was not a coincidence. I loved reading it and I will also cherish it and re-read it throughout the years as it will have another impact on me when I will do that.

6. Culture, Leadership, and Organizations : The GLOBE Study of 62 Societies/ Robert J. House,‎ Paul J. Hanges,‎ Mansour Javidan,‎ Peter W. Dorfman,‎ Vipin Gupta

Leadership, Culture and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behaviour Effectiveness research program (GLOBE). GLOBE is a long-term program designed to conceptualize, operationalize, test and validate a cross-level integrated theory of the relationship between culture and societal, organizational, and leadership effectiveness. A team of 160 scholars worked together since 1994 to study societal culture, organizational culture, and attributes of effective leadership in 62 cultures. Leadership, Culture, and Organizations reports the findings of the first two phases of GLOBE. The book is primarily based on the results of the survey of over 17,000 middle managers in three industries: banking, food processing, and telecommunications, as well as archival measures of country economic prosperity and the physical and psychological well-being of the cultures studied.

GLOBE has several distinguishing features. First, it is truly a cross-cultural research program. The constructs were defined, conceptualized, and operationalized by the multicultural team of researchers. Second, the industries were selected through a polling of the country investigators, and the instruments were designed with the full participation of the researchers representing the different cultures. Finally, the data in each country were collected by investigators who were either natives of the cultures studied or had extensive knowledge and experience in that culture.

A unique feature of this book is that while it is an edited book and many experts have written the different chapters, unlike other edited books, it is a fully integrated, seamless, and cohesive book covering the many aspects of the theory underpinning the GLOBE (https://uk.sagepub.com/en-gb/eur/culture-leadership-and-organizations/book226013).

The first time I heard about the GLOBE study was I believe in first year during one of my lectures for Culture, Cognition and Society. I thought that it will help me write my literature review and I was not wrong: I found out so much more about leadership and how it is culturally constructed across the globe.

7. Pitch, Tweet, or Engage on the street : How to Practice Global Public Relations and Strategic Communication / Kara Alaimo

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations “siege” that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales (https://www.routledge.com/Pitch-Tweet-or-Engage-on-the-Street-How-to-Practice-Global-Public-Relations/Alaimo/p/book/9781138916050).

This is our main textbook for Global PR and I used it a lot for writing my group project part. The language used is semi-formal, easy to go through and well-organised. I also think it contains essential sales-related information and marketing insights.

8. Marketing the Sports Organisation: Building Networks and Relationships/ Alain Ferrand, Scott McCarthy

Marketing and the world of sports overlap in two main ways: in the marketing of sports-related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisationintroduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts (http://capitadiscovery.co.uk/derby-ac/items/922086?query=author%3A(Ferrand%2C+Alain%2C+1952-)&resultsUri=items%3Fquery%3Dauthor%253A%2528Ferrand%252C%2BAlain%252C%2B1952-%2529).

This book I actually used a lot for my second Marketing essay assignment since I chose a Real Madrid digital marketing campaign to analyse. I recommend it to people who want to know more about the behind-the-scenes marketing in the sports industry.

9. Costume since 1945 : couture, street style, and anti-fashion / Deirdre Clancy.

From the austerity of the post-war years to diffusion and a seventies-revival in the late nineties, from New Look extravagance to punk and protest, Deirdre Clancy captures in drawings and text the subtle changes of mood and style in dress over fifty years, with an intelligent and sympathetic assessment of such new social phenomena as the invention of the teenager and the feminist movement. Dividing the book into five-year periods, she presents a vivid cross-section of clothing and the people who wore it, from haute couture, through street fashions and formal wear; leisure wear and teenage trends, to the extremes of anti-fashion. This essential reference book will be an inspiration to fashion and theatre designers as well as to students and any general reader interested in fashion and modern dress (https://www.amazon.co.uk/Costume-Since-1945-Couture-Anti-Fashion/dp/***** *** ***).

I saved the books for pleasure for last to not spoil the surprise. One of my greatest passions has always been fashion and I wanted to check out our library’s archive and this book caught my attention. It has many visual representations alongside the five-year periods from 1945 until today and that makes it fun and easy to read. Along the designers and designs featured are: Chanel, Thierry Mugler, Armani, Vivienne Westwood, Escada, Fendi, Elsa Schiaparelli.

10. The Beautiful and Damned/ F. Scott Fitzgerald

Exploring the decadence of Jazz Age New York through a fictionalised version of his own marriage to Zelda Fitzgerald, F. Scott Fitzgerald’s The Beautiful and the Damned includes an introduction by Geoff Dyer in Penguin Modern Classics.

Anthony Patch and his wife Gloria are the essence of Jazz Age glamour. A brilliant and magnetic couple, they fling themselves at life with an energy that is thrilling. New York is a playground where they dance and drink for days on end. Their marriage is a passionate theatrical performance; they are young, rich, alive and lovely and they intend to inherit the earth. But as money becomes tight, their marriage becomes impossible. And with their inheritance still distant, Anthony and Gloria must face reality; they may be beautiful – but they are also damned.

F. Scott Fitzgerald (1896-1940) has acquired a mythical status in American literary history, and his masterwork The Great Gatsby is considered by many to be the ‘great American novel’. In 1920 he married Zelda Sayre, dubbed ‘the first American Flapper’, and their traumatic marriage and Zelda’s gradual descent into insanity became the leading influence on his writing. As well as many short stories, Fitzgerald wrote five novels This Side of Paradise, The Great Gatsby, The Beautiful and the Damned, Tender is the Night and, incomplete at the time of his death, The Last Tycoon. After his death The New York Times said of him that ‘in fact and in the literary sense he created a “generation” (https://www.penguin.co.uk/books/57296/the-beautiful-and-damned/#6b2o3jj1rpikf4YY.99).

This one I actually read a year ago in Romanian and I also wanted to read it in English since it is the original language used by the author. I am one of those people who support the idea that books originarily written in a language lose so much of the writer’s ideas and intentons once translated. Anyway, needless to say I enjoyed the English version better.

I enjoyed all of these books and I recommend all (or most of them, since I know some related to my dissertation and degree specifically would not be of interest to everyone) to any of my readers or to anyone interested in broadening their awareness, knowledge and interest in any of the related topics for both work and pleasure purposes.

Elena Sandu | Language, Culture and Communication Contact Elena

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